Updated at least twice a month; This is a blog on usability in India -of software, web, and, consumer products of India. I will also be blogging my observations on how usability affects marketing, product positioning, corporate branding, customer-service and sales. Write to me: sumank ['at'] gmail [dot] com World Usability Day 2006
STC Annual Conference 2007
STC Annual Conference 2006
Indian Express Interview

Invite me to speak Tech Writing Blog
Personal Blog
LinkedIn Profile

Thursday, May 12, 2005

 

Global Color Survey

I took a color survey on Color Matters. Here are the intriguing results.
Since 1997, over 30,000 people from all points on the globe took the survey. Here are the results:
Happy - Yellow
Pure - White
Good Luck - Green
Good-tasting - Red (tomato)
Dignity - Purple
High Technology - Silver
Sexiness - Red (tomato)
Mourning - Black
Expensive - Gold
Inexpensive - Brown
Powerful - Red (tomato)
Dependable - Blue
High Quality - Black
Nausea - Green
Deity - White
Bad Luck - Black
Favorite Color - Blue
Least Favorite Color - Orange
Link to Colormatters
So, if you are a services company you may want to use a blue theme for your site, your office, your ads, your logo and so on. If you are a manufacturer of fast cars, use Red (Tomato) as your car colors, your site color... If you are selling Pizzas, paint it red (tomato) baby. If you want to make that girl fall for you, go red! If you want to impress her parents wear purple. If you are selling Coconut oil stay white. If you are hacking your competitors site, paint their site orange.
Add to:del.icio.us| Digg| Reddit| StumbleUpon| Technorati



1 Comments:

Anonymous Anonymous said...

Dear Mr. Kumar,

I'm an artist and I've been trying for months to get a sufficient response from Color Matters about their survey data. They seem very guarded about its use for anything other than commercial purposes - i.e. they're reluctant to allow access to data fearing, I suppose, the results may be devulged in an open forum. So, I was very excited to find your pos.t I would just like to know which demographic these results represent. Are they the aggragate results from all 30,000 respondents?

Thank, BOC

4:08 AM  

Post a Comment

Links to this post:

Create a Link

<< Home