Updated at least twice a month; This is a blog on usability in India -of software, web, and, consumer products of India. I will also be blogging my observations on how usability affects marketing, product positioning, corporate branding, customer-service and sales. Write to me: sumank ['at'] gmail [dot] com World Usability Day 2006
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Thursday, March 17, 2005

 

Sony Playstation: Different Versions for Different Regions

If you buy a Sony gaming console Playstation in the USA and buy a game from Europe, the game just won't work on your US-bought console. Why? USA consoles use NTSC, while European versions use PAL. This, to me, is an archaic policy. Indians have better access (in terms of a friend or relative living there that is) to USA than Europe. There are more Indians in USA than in Europe. Playstation also plays DVDs. But if your console is PAL it plays only PAL DVDs. That's stupid. And the games cost a bomb. All these factors have lead to wide-spread piracy of Playstation games (pirated versions are available for dirt cheap rates). How do people play pirated versions but? They install a modchip. The modchip makes the console read any shit. PAL or NTSC; game or DVD. Now, if Sony really wants to retain its leadership, it should open-up its proprietary format, and probably move towards an open-standard (games that are device/region independent). This would help game makers in a big way; they don't need to invest separately for Playstation game development, and need not worry about piracy. And of course the game makers would love Sony for it. Sony should probably concentrate on enhancing the gaming experience on its consoles. I am just shooting off my hip. But what the hell, I hate what Sony does; restricting its product according to region. That's nonsense. I hope Sony learns the term global village some time soon.
write to me: sumank [at] sumankumar [dot] com
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