Most Men Buy Apparel At Traditional Retail Stores

You would think with all the tech-driven devices guys swarm to�the new Playstation Portable, pod-casting and plasma TVs�they would be all over Internet apparel shopping. But, as it turns out, they'?re still creatures of habit when it comes to purchasing clothes.

Via Cotton Inc. Now, why am I not suprised by this shocking revelation? Our computer displays have not progressed to such levels that they can display intricate design and tricky colors flawlessly. Also, a good percentage of people buy clothes after they try them on. Now, I don't have the numbers on how many do that; maybe it is a good idea for someone to make a study? That leaves us with standard sizes and color-safe items like t-shirts, caps etc. We already sell them online; the Google t-shirt, the Linux cap. It will be a long time before people start buying clothes online. I mean real apparel. That said, apparel companies can leverage the power of the web to tap into loyalty programs, branding and so on. I am discussing B2C here. But B2B business is another thing. Any idea how many of these apparel companies transact online with their suppliers?

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