About
Updated at least twice a month; This is a blog on usability in India -of software, web, and, consumer products of India. I will also be blogging my observations on how usability affects marketing, product positioning, corporate branding, customer-service and sales. Write to me: sumank ['at'] gmail [dot] comI spoke at...
World Usability Day 2006STC Annual Conference 2007
STC Annual Conference 2006
Indian Express Interview
Invite me to speak
Also See...
Tech Writing BlogPersonal Blog
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Previous Posts
- The gurus are lagging?
- Global Color Survey
- Need Inputs: Talk on usability for technical write...
- Meaningless Error Messages: Citibank Website
- F for ...
- Sony Playstation: Different Versions for Differen...
- Phones Need Simplicity Before Cool Stuff, CEOs Say...
- Most Hated Advertising Techniques
- Merry Christmas Folks!
- Top 10 Usability Blunders of the Big Players

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