Blogs Will Change Your Business

Mainstream media companies will master blogs as an advertising tool and take over vast commercial stretches of the blogosphere. Over the next five years, this could well divide winners and losers in media. And in the process, mainstream media will start to look more and more like -- you guessed it -- blogs. Clay Shirky, a Web expert at New York University, calls it "an absorption process where the thing doing the absorbing changes."
Blogs Will Change Your Business on Business Week

Amen!

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