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9/20/2004

 

Times of India redefines blasphemy

Times of India launched its campaign for their in-house TV channel Zoom-a lifestyle and glamour channel-in style. They printed a raunchy picture of a lady clad in a revealing outfit on the masthead. On the masthead, yes. Today is a day of shame, outrage, and blasphemy for Indian journalists and the people they serve.

When I was a kid my dad always used to scream at me, 'read The Hindu. Improve your English.' And whatever little English I can manage now is courtesy The Hindu. Now, how many of you will encourage your son or nephew to read the Times?

I can understand marketing pressure, but where does one draw a line? As a newspaper that reaches out to thousands of homes, won't you display some responsibility? Some soul? Some decency? I am ok with a Playboy or a Cosmopolitan publishing raunchy content. That's what one would expect from a publication like Cosmopolitan or Playboy. You walk into it with your eyes open.
But a newspaper? A medium that's supposed to power people stooping so low is unacceptable, disgusting, and cheap.

Write to me: suman 'at' sumankumar 'dot' com
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