Business Blogging: Chef Notes from Shiok

I have been doing a case study for close to a year now on business blogging. I am fascinated by Madhu Menon's use of the medium to promote his restaurant Shiok - a far-eastern joint. Madhu runs a blog called Chef's notes and dishes out recipes, answers to your questions, and pontificates on the craft itself. The blog is of immense value to anyone who has got anything to do with the kitchen. Also, the blog positions Madhu as a person, and allows him to show case his wisdom (gained over years of study and experience). I wont be surprised if I saw him on some TV show, or discover his book on the best seller list. The man's got more than what it takes, and, he's got the stuff between his ears. So, there you go, that's how blogging can help business. Ok, now where's my free drink Madhu?
If you're in Bangalore, please visit Madhu's new restaurant, Shiok Far-eastern Cuisine that serves good Thai, Malaysian, Indonesian, and Singaporean food. The restaurant is on CMH Road, Indiranagar, Bangalore.
Write to me: suman 'at' techwritersindia 'dot' com

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