Why you should blog regularly

The answer is that you really need to realize that Google views every page of a Web site as an autonomous entity, so if you have pages that aren't updated for months at a time, they'll only be spidered infrequently, whereas pages that are updated every day or two (e.g., a weblog, etc) can end up being spidered every day.[Via Ask Dave Taylor]

Precisely why companies should take to blogging on their corporate sites.

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