Labels: product packaging, retailing, shopping
Add to:del.icio.us| Digg| Reddit| StumbleUpon| TechnoratiLabels: retailing, usability, user experience
Add to:del.icio.us| Digg| Reddit| StumbleUpon| TechnoratiOn a tour of one of his supermarkets, Kishore Biyani notes that shopping carts are getting stuck in the narrow aisles, wheat and lentils have spilled onto the floor, black spots cover the onions and it's difficult to hear above the constant in-store announcements. He grins and congratulates the store manager.Mr. Biyani, 45 years old, has built a large business and a family fortune on the simple premise that, in India, chaos sells.(via Wall Street Journal Link may not work. Hat-tip: Madman) It is an interesting perspective of user-behavior all right but I think this is a transient phase. Indian retail market is in a state of metamorphosis, so probably after a few years, we will have to resort to the time-tested techniques that, say, a Wal-Mart uses. As far as user-behavior goes, I strongly believe that they will adapt after realizing the importance of an organized shopping experience. Did we ever dream that Maggi Noodles will become a fixture on the list of our 'must haves'? On the other hand, a silent revolution is happening in processed, packaged, ready-to-cook food items. MTR Upma, and packaged curd rice in Chennai are some examples. These are interesting times for Indian retail. Recommended Books on Usability
Labels: retailing, user experience
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