Usability Watch India :: by Suman kumar: Idea Cellular Web Site

Updated at least twice a month; This is a blog on usability in India -of software, web, and, consumer products of India. I will also be blogging my observations on how usability affects marketing, product positioning, corporate branding, customer-service and sales. Write to me: sumank ['at'] gmail [dot] com World Usability Day 2006
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Tuesday, January 20, 2009

Idea Cellular Web Site

Ideacellular.com What's with yellow boys. Don't you know?

Yellow, pure bright lemon yellow is the most fatiguing color. Why? The answer comes from the physics of light and optics. More light is reflected by bright colors, resulting in excessive stimulation of the eyes. Therefore, yellow is an eye irritant. Babies cry more in yellow rooms, husbands and wives fight more in yellow kitchens, and opera singers throw more tantrums in yellow dressing rooms. [read more @ colormatters.com]

Recommended Books on Usability
write to me: sumank [at] gmail [dot] com

Labels: color, user experience, websites