Usability Watch India :: by Suman kumar: What's in a last name?

Updated at least twice a month; This is a blog on usability in India -of software, web, and, consumer products of India. I will also be blogging my observations on how usability affects marketing, product positioning, corporate branding, customer-service and sales. Write to me: sumank ['at'] gmail [dot] com World Usability Day 2006
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Wednesday, April 23, 2008

What's in a last name?

If you try to download a white paper from http://www.comparecrm.com/ you need to fill a form (yawn!) before you can start the download (it fires the PDF on the fly and thus chokes my damned browser!); if you have initial(s) for a last name. God save you! The all-knowing designers of comparecrm.com think a last name has to have more than a single letter. What's the big deal? Read this!