Updated at least twice a month; This is a blog on usability in India -of software, web, and, consumer products of India. I will also be blogging my observations on how usability affects marketing, product positioning, corporate branding, customer-service and sales. Write to me: sumank ['at'] gmail [dot] com World Usability Day 2006
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Wednesday, January 31, 2007

 

Brains can tell the difference between metaphor and irony

Most language processing takes places in the left hemisphere of the brain. When we read, carry on a conversation, or listen to speech, most of the action -- for right-handers -- takes place on the left side of the brain. (For left-handers, the situation is more complex; it's not simply a mirror image of a right-handed brain. For this reason, most studies involving any sort of brain scan routinely exclude left-handers.) But there are a few occasions when the right hemisphere gets involved: when we create a narrative, for example, or when we make inferences. Some types of figurative language, such as metaphor and irony, also involve the right hemisphere. But research on perception of metaphor and irony has had difficulty identifying differences in how the two processes work. [Read more on Cognitive Daily] Recommended Books on Usability
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