Usability Watch India :: by Suman kumar: Ogilvy & Mather Homepage: Poor Color Choice

Updated at least twice a month; This is a blog on usability in India -of software, web, and, consumer products of India. I will also be blogging my observations on how usability affects marketing, product positioning, corporate branding, customer-service and sales. Write to me: sumank ['at'] gmail [dot] com World Usability Day 2006
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Friday, October 06, 2006

Ogilvy's homepage is drenched in bright red. Why is it a poor choice of color? Here is why: The operation of the eye is largely muscular and any excessive activity will tire it out. Exessive activity includes staring at bright red websites.

srini said...: Hi Suman,

Check this out.
http://www.ibnlive.com/news/a-day-for-simple-usable-things-in-life/25792-11.html

Regards,
Srini; 9:56 AM
uipedia said...: Hi Suman,

I agree with you that Ogilvy has created a visual havoc in their webpage by overusing a vibrant color, which is often used to express danger or unpleasant situations.
Sad, that happened from one of the most creative ad agencies in the world.
Big corporations like, Adobe, Oracle, Virgin, Ferrari, and Target have shown us how their corporate color - RED - can be used effectively.

P.S: Why don't you increase the frequency of your posts, we are really enjoying it.

Thanks,
Anoop; 11:00 PM