Updated at least twice a month; This is a blog on usability in India -of software, web, and, consumer products of India. I will also be blogging my observations on how usability affects marketing, product positioning, corporate branding, customer-service and sales. Write to me: sumank ['at'] gmail [dot] com World Usability Day 2006
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Monday, April 05, 2004

 

Medu Vada: Fry by Design

My friend -who is from Delhi- and I were talking about South-Indian food and we came on to the topic of Medu Vada... the Vada with a hole. I started wondering why it has a hole; other Vada variants do not come with a hole. For example, the Masala Vada: It is all Vada and no hole. Medu Vada is a popular choice as compared to its cousins. Put one and one together and you have the probable answer for 'why is it so popular' : It has a hole because. It allows the oil to fry it from inside the hole and thus giving it an even fry. Other variants that do not have a hole have uneven fry: the center is not as nicely cooked as the perimeter (at least, that's what I think). There you go. So, whether you are building a website or a software product, remember this: Fry from inside too. Build products that behave consistently: on the perimeter and the insides. Ensure your product doesn't have an uncooked core. To achieve all of the above: have a hole in the center. Okay, I am stretching it too far. Just wanted to post the Vada thought here; it is reflective of how design affects even what we eat.
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