Updated at least twice a month; This is a blog on usability in India -of software, web, and, consumer products of India. I will also be blogging my observations on how usability affects marketing, product positioning, corporate branding, customer-service and sales. Write to me: sumank ['at'] gmail [dot] com World Usability Day 2006
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Friday, March 07, 2003

 

E-mail Subject Lines and Blogs

E-mail Subject Lines and Blogs

In 2001 I read this report on webword , looking back, I think e-mail subject lines have become more significant than they were earlier. More so in the case of blogging. Hee's why:
  • Most blogging applications like Blogger, Nucleus use your e-mail subject as the title of a post, when you're blogging through e-mail. So you need to pay attention to your subject line, else, your post would look clumsy

Excerpts from the Research

  • Email subject lines should be short. Our research indicates that the shorter the subject line the better it is.
  • Email responses (messages prefixed by RE:) are important to people.
  • Forwarded email messages (prefixed by FW: and FWD:) are not as critical or important to people in relation to other messages.
  • The use of ALL CAPS only marginally improves usability. It seems to be a non-factor compared to the other factors.
  • Position of an email in a list of other emails is not relevant. More on webword
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